In contrast, previous waves of digital transformation have provided much more room for experimentation based on scalable, but carefully planned pilot projects. Regardless of the sector they work in, economic actors had to swiftly figure out how to engage with their customers – consumers, patients, students, businesses – or even with their employees, due to the fast pace at which the pandemic transformed the economic environment. It will be a valuable resource for the students who want to know about OTT platform and Digital Media and an intriguing tool for anyone interesting in the emerging trends in it.ĭigital transformation roadmaps, spanning decades, have been compressed into days and weeks to respond to life's new realities. It provides perspectives on what OTT Platform and Digital Media is, where it comes from, what are its uses, effect on Education, Emergence of OTT Platforms and Digital Media and rules of Cyber Security and where OTT Platforms and Digital Media is going to. ![]() This book provides a clear understanding of some areas covered by the OTT Platforms, Digital Media and cyber security. OTT platforms are in trending, which has made its space in the world of theatre, cinema and multiplexes. There are various issues on OTT platform, one of which is censorship to the progrms which have to be resolved. Cyber security is also an important feature in the digital media without which this platform cannot exist. There is a threat to digital media known as cyber threats which can be secured by cyber security rules. Watching movies at home brings more comfort, whereas, in a movie theatre one can enjoy movie without any disturbance. Short films, web series and other programs on this platform become source of entertainment and it has invited top actors and directors to perform. There's a wide range of OTT platforms, including Netflix, Disney+, Hulu, Amazon Prime Video, Hulu, Peacock, Curiosity Stream, Pluto TV, etc. OTT “Over the Top” refers to any streaming service that delivers content over the internet. In the two years of Covid-19 OTT Platforms become a replacement for the movies in the theatres. The Digital Media emerged as an important tool of communication, education, information and entertainment in the period of Covid-19, which has put breaks on all type of communication, education and other actions. The result is the convergence of the new technologies on one platform. The results were that all four attributes were identified on the websites and used in similar and different ways with the main strategy to aim for the mass market through the inclusive strategy of marketing communication that covers all market segments.Īdvancements in Digital Technologies have dramatically altered the practice of Journalism, Satellite smart phones, internet, digital audio recorders and laptops allow instantaneous communication between most destinations in the world. ![]() ![]() The research study’s purpose was to identify whether and how the attributes of disruption innovation were communicated on the websites of Airbnb and Netflix using Saussure’s theory of semiotics that focused on signs, the signifier and signified. Airbnb offers homestays for vacation rentals at various prices and Netflix offers a streaming of a wide range of award-winning TV shows, movies, anime, documentaries, amongst them through Internet-connected devices without including commercials and at a low price. Both American brands are products of disruptive innovation as they provide services at competitive prices for the masses. This multiple case study examined the websites of Airbnb and Netflix framed by the theory of disruptive innovation and Saussure’s Semiotic theory. ![]() The theory of disruptive innovation espouses the idea of innovation-driven growth by having businesses embrace the attributes of Simplicity, Convenience, Accessibility, and Affordability in a market where the norm is to focus on complexity and high costs. These new business models have given competition to traditional businesses of which some have refused to pivot with the times making them maintain old markets and old strategies. The digital era has revolutionised the way businesses with low capital are organised marking their stark difference from previous, traditional ways of doing business.
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